Cotto reaffirms its leadership in innovative decorative materials by introducing new products including tiles, sanitary ware, and faucets that cater to the evolving lifestyle in today's world. These are presented in an artistic format under the concept 'MEFlection,' which reflects uniqueness through stunning visuals, enhancing brand awareness of Cotto in the realm of Conceptual Art at Architect 2023.

Mr. Nampol Malichai, Managing Director of SCG Decor Co., Ltd., stated that the Cotto brand emphasizes the use of new material forms by integrating the direction of changing lifestyle trends in a diverse context, moving away from traditional views and formats. The showcase of Cotto's new products at Architect 2023 this year will be presented under the theme 'MEFlection: Identity, Work, Reflection of Your True Self,' which not only displays designs that reflect the identity of the creators but also expresses an ESG perspective with a 'build to last' approach. Cotto prioritizes every production process from design to disposal, driving the Thai design and construction industry to a global level in terms of materials and related services.

The exterior of the booth utilizes glossy materials to align with the theme of the event, aiming to showcase reflections of identity. Inside, the space is divided into sub-zones that present stories intertwined with lifestyle trends, illustrating the changing perspectives of life in 2023-2024 that will not revert to the past. Each zone features selected surface materials, including tiles, sanitary ware, and faucets, presented through art installations categorized into four main lifestyle zones:

  • Retro Future: A nostalgic look back at sweet memories from the past, showcasing sanitary ware with classic designs and colors reminiscent of bygone days.
  • Freedom Spectrum: A leap into the future, ready to create a new world without limits. This highlight zone features works by the guest artist group DuckUnit, showcasing conceptual art with stunning light and sound, along with activities inviting you to find Your Spectrum.
  • Basic Organic: A pause in time with nature, as only true nature can heal everything that changes rapidly. This zone displays sanitary ware that conserves water and reduces the accumulation of germs by up to 99%, along with air-purifying tiles and antibacterial tiles.
  • Youtopia: Ready to propel identity forward, disregarding old customs and rules if better alternatives are found. This zone showcases sanitary ware, faucets, and colorful furniture that can adapt to lifestyles, along with tiles that emphasize uniqueness and distinctiveness.

Additionally, there is a Variety Ceramic display area featuring products curated to match the mood and tone of the event, a Sculpture Reflection Hall, and a Sustain zone that presents a business perspective on sustainability through experience booth design, showcasing environmental consciousness from production to disposal, and displaying products aimed at creating sustainable living spaces.

Architects, designers, and interested individuals can experience the diversity of Cotto products at the Cotto booth during Architect 2023 from April 25-30, 2023, from 10:00 AM to 8:00 PM at Challenger Hall, Impact Muang Thong Thani. For more details, please follow: www.cotto.com / Facebook YouTube Instagram Line official: cottoofficial